Q&A with real estate photographer Matt Lord

We sat down with BWRM real estate photographer extraordinaire, Matt Lord, to pick his brains on everything there is to know about photographing your home for sale.

Matty has been shooting homes in and around the Surf Coast for 16 years, so needless to say, he knows his stuff!

One of the first things you do when you enter a home is turn on all the lights. Why is lighting so important when shooting property?

Light is important as it makes up one of the three key ingredients for a good image: Light, Subject, Composition.

A light and bright home is certainly more appealing than a dark space, which can appear small and uninviting.

Is it better to shoot a home in Spring and Summer for this reason?

It doesn’t need to be sunny outside for a property shoot, but it certainly helps to highlight a sparkling ocean view or lovely garden.

That said, with our modern processing techniques we shoot multiple exposures to allow for a lovely bright image no matter what the sun is doing.

Twilight or dusk shoots are another great way to give a beautiful look. These work best on a more modern home with great interior/exterior lighting.

Are there any angles you shoot?

I normally shoot wide angles to highlight space. Generally, I try to show windows in a bedroom and shoot wide in a bathroom to show the layout. I also like to shoot some tight angles when a house is nicely dressed, such as highlighting a fireplace or nice tapware.

Working those wide angles at 5 Inveray Ave, Jan Juc

There’s a rumour that agents use tiny furniture to make rooms look bigger. Have you experienced this?

[Laughs]. Nope, haven’t seen this. Makes me think of the famous Zoolander quote: “What is this? A centre for ants?”

What are some things vendors can do to help you capture those money shots?

It certainly helps the photoshoot if the house is presented really nicely, styled, decluttered and the lawns have been mowed.

I’d also suggest removing any personal items, such as family photos and sports memorabilia …except anything Hawks, obviously. [laughs].

Well-positioned green plants or flowers also work well and add a pop of colour to the photo.

Do you shoot every room in the home?

I generally shoot most rooms in the house depending on the photography package ordered. But laundries and garages won’t normally feature, unless they’re something really special.

What else do you look for / aim to capture when shooting a home?

If the home has a nice view, be it ocean, rural, hills or otherwise, I generally get the telephoto lens out to shoot with, which brings the view closer to what we see with the naked eye.

I also shoot drone footage to capture an aerial photo of a home, particularly to show the proximity to key attractions, such as beaches, parks, surf spots and schools.

You must have photographed thousands of homes over the years, do any stand out?

Some of the best are the views from houses in Wye River, but there’s been plenty of them over the years.

I really enjoy the diversity of homes and locations along the Surf Coast, including Bellbrae, Bells Beach and the hinterland around Deans Marsh, Bambra and the Pennyroyal Valley.

Worst day on the job?

I was bitten on the ankle by a small dog once!

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If you’re thinking of selling and have questions about styling and photographing your home to achieve the best price, our team would be happy to help. Get in touch, HERE.